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From marketers' viewpoint, marketing services are offered by the operator and not by each partner engaged within the association system. Analogically, the affiliates (partners) are able to offer marketing services with no interaction with marketers given that the affiliate panel gives partners access to all the necessary details needed to run an ad campaign.

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Furthermore, the affiliate panel consists of information about rates per lead produced in a project per geolocation. From the perspective of the partners, their services are rendered to the operator and not the marketers History Origin The concept of earnings sharingpaying commission for referred businesspredates affiliate marketing and the Web. The translation of the revenue share principles to traditional e-commerce occurred in November 1994, nearly four years after the origination of the World Wide Web. [] The principle of affiliate marketing on the Web was conceived of, implement and patented by William J.

Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service till 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million annually on the Prodigy service. In 1998, PC Flowers and Present developed business model of paying a commission on sales to the Prodigy Network.

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By 1995 PC Flowers & Present had released an industrial variation of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin requested a patent on tracking and affiliate marketing on January 22, 1996, and was provided U.S. Patent number 6,141,666 on Oct 31, 2000.

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Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking. In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores. In  Related Source Here , CDNow introduced its Buy, Web program. CDNow had the concept that music-oriented sites might review or note albums on their pages that their visitors might be thinking about purchasing.

The idea for remote buying originally arose from discussions with music label Geffen Records in the fall of 1994. The management at Geffen wished to sell its artists' CD's directly from its site however did not wish to implement this ability itself. Geffen asked CDNow if it might develop a program where CDNow would handle the order fulfillment.